Bracha's heart beat is to raise awareness and give hope and healing to victims of human trafficking.

Through the creative process and sale of our jewelry, we provide financial support to organizations leading the global fight against today's sex trade.

We believe that every woman was created to feel beautiful and be free.  Free in mind, free in body and free in spirit.  That's why 20% of the proceeds from our designs go toward abolishing human trafficking through strategic partners, like The A21 Campaign, Chain Reaction and others, who work relentlessly for enslaved women and children across the globe.

For us, every bead or stone we string represents an opportunity to provide hope where it is desperately needed.  This is the purpose for why Bracha was created and why we continue to design and sell our jewelry.  Freedom is a beautiful thing.

According to the U.S. Department of Justice, Atlanta, Georgia and Houston, Texas are two of the nation’s largest hubs for human trafficking.  It's not just a 3rd world problem -- it's in our own backyard.  Your purchases, support or collaboration helps get us one step closer to freedom for millions of women and children.    

Join the movement.  #WEARIT2ENDIT.  

“The time is always right to do what is right.”

                                                                        - Martin Luther King

“Some see a hopeless end, while others see an endless hope.”

– A21

Some of the amazing organizations we support are Chain Reaction,  A21, and Refuge City.