ABOUT US & #WEARIT2ENDIT

Sayra and Michelle are the creative co-founders of BRACHA.  Two women who had the audacity to believe they could help change the world one design at a time. In 2012, the sister duo combined their different styles to create a coveted  jewelry brand.  Proudly sold in over 1200 locations nationwide including top retailers like Nordstrom, Revolve, Free People, and highlighted in major publications. 

By using a mix of gold-filled, plated, and stainless steel metals. BRACHA is able to offer unique, on-trend, and affordable pieces without compromising quality.

BRAND ON A MISSION

In Hebrew Bracha ''[Bra*ka]'' means blessing.  That is what we intend to be through every design.   Through  the sale of our jewelry, we provide financial support to strategic partners like Global Renewal, The A21 Campaign, and a few others leading the global fight against human trafficking.  

We believe every person has the innate right to be both beautiful and free.  So, at Bracha we design for two reasons -- beauty and freedom.  We mindfully create pieces to illuminate your individual style and personality -- and to magnify your unique "brand of beauty", both inside and out.    

Our hope is that when you purchase Bracha, conversations will be sparked and awareness will be raised about the issue of human trafficking. We hope each person who wears our pieces will become an ambassador and an advocate .  

We know there is world of jewelry out there, so thank you for choosing us.  It's not just jewelry, it's a movement.  Your purchase, support or collaboration helps get us one step closer to freedom for millions of women and children.                                     

"EVERY DESIGN HAS FREEDOM IN MIND"

Show us how you #WEARIT2ENDIT on social media by tagging @wearbracha in your pictures.

Love and blessings, 

Michelle & Sayra

For additional info on the amazing organizations we support, click here Chain Reaction, and A21