About Us

Sayra and Michelle, the creative co-founders of BRACHA, launched their jewelry brand in 2012 with a mission to make an impact through design. Today, their pieces are sold in over 1,200 locations nationwide, including top retailers like Nordstrom, Revolve, Free People, Anthropologie, and Scheels. And have been featured in major publications.

By using a mix of gold-filled, plated, and stainless steel metals. BRACHA is able to offer unique, on-trend, and affordable pieces without compromising quality.

 

THE MISSION

In Hebrew Bracha ''[Bra*ka]'' means blessing.  That is what we intend to be through every design.   Through  the sale of our jewelry, we provide financial support to strategic partners like Global Renewal, The A21 Campaign, and a few others leading the global fight against human trafficking.  

At BRACHA, we believe everyone has the right to live a life that's both beautiful and free. That's why we design purposefully — creating jewelry that reflects your unique style while supporting a freedom movement.


Each piece is thoughtfully crafted to spark conversations and raise awareness about the fight against human trafficking. When you wear BRACHA, you become more than a customer — you become an advocate for change.

Thank you for choosing BRACHA. We're closer to freedom for millions of women and children worldwide.   
                               

"EVERY DESIGN HAS FREEDOM IN MIND"

For additional info on the amazing organizations we support, click Global Renewal, and A21

Show us how you #WEARIT2ENDIT on socials by tagging @wearbracha in your pictures.