Privacy policy

Last updated: October 2026

BRACHA respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how BRACHA collects, uses, shares, and protects information when you visit wearbracha.com, make a purchase, communicate with us, or otherwise interact with our services.

Information We Collect

We may collect personal information that you provide directly to us, including:

  • First and last name
  • Billing and shipping address
  • Email address
  • Phone number
  • Order and purchase information
  • Account information
  • Customer service communications
  • Return, warranty, and shipping claim information
  • Payment-related information

Payments may be processed through Shopify Payments, Shop Pay, PayPal, Apple Pay, Klarna, Afterpay, or other payment providers made available at checkout.

BRACHA does not directly store full payment card numbers.

We may also automatically collect certain information when you visit or interact with our website, including:

  • IP address
  • Browser and device information
  • Referring website or source
  • Pages viewed
  • Products viewed
  • Website interactions
  • Date and time of visits
  • Cookie and similar technology data
  • Advertising and analytics information

How We Use Your Information

We may use personal information to:

  • Process and fulfill orders
  • Process payments
  • Provide customer service
  • Manage returns, store credit, warranties, and shipping claims
  • Communicate about orders and account activity
  • Send marketing emails, text messages, and push notifications when permitted
  • Personalize your shopping experience
  • Recommend products
  • Measure website and marketing performance
  • Analyze customer activity and website usage
  • Support advertising and retargeting
  • Prevent fraud and protect our website and customers
  • Comply with legal and regulatory obligations

Email, SMS, and Push Marketing

If you choose to receive marketing communications, BRACHA may send promotional emails, text messages, and app or push notifications regarding products, launches, promotions, restocks, and other updates.

You may unsubscribe from marketing emails using the unsubscribe link included in the message.

You may opt out of marketing text messages by replying STOP or following the instructions included in the message.

Our SMS program is also subject to our:

Messaging Terms:
https://terms.pscr.pt/legal/shop/wearbracha/terms_of_service

Messaging Privacy Policy:
https://terms.pscr.pt/legal/shop/wearbracha/privacy_policy

Cookies, Analytics, and Advertising

BRACHA uses cookies, pixels, and similar technologies to operate our website, remember preferences, understand how visitors use our website, measure performance, personalize content, and support marketing and advertising.

We use advertising and analytics technologies that may include services provided by Meta and Google.

These technologies may collect information about how you interact with our website and may be used to measure advertising performance, create audiences, provide relevant advertising, or support retargeting across websites and platforms.

Under certain U.S. privacy laws, some of these activities may be considered the sale or sharing of personal information or the processing of personal information for targeted advertising, even where BRACHA does not receive money in exchange for the information. Shopify specifically notes that merchants using advertising and tracking technologies may fall within these definitions depending on how their stores are configured. Shopify Help Center

Where required by applicable law, you may have the right to opt out of these activities.

You can manage available privacy choices through the cookie and privacy controls provided on our website.

How We Share Personal Information

We may share personal information with service providers and business partners that help us operate BRACHA, including providers that assist with:

  • Ecommerce and website hosting
  • Payment processing
  • Order fulfillment and shipping
  • Shipping protection
  • Returns processing
  • Email marketing
  • SMS marketing
  • Mobile app and push notifications
  • Analytics
  • Advertising and marketing
  • Fraud prevention
  • Customer support
  • Website functionality

These providers may include platforms such as Shopify, Klaviyo, Postscript, Tapcart, Loop, Navidium, Meta, Google, and payment providers made available through checkout.

We may also disclose personal information when required by law, legal process, or when reasonably necessary to protect the rights, property, security, or safety of BRACHA, our customers, or others.

BRACHA does not sell customer lists.

However, as described above, certain advertising or data-sharing activities may be legally defined as “sale,” “sharing,” or “targeted advertising” under applicable privacy laws.

Shipping Protection Claims

If you purchase Shipping Protection and submit a claim involving a lost, stolen, or damaged shipment, we may collect additional information necessary to investigate and process the claim.

This may include:

  • Tracking information
  • Delivery confirmation
  • Photographs
  • Proof of damage
  • Other information relating to the shipment or claim

This information is used to evaluate, investigate, and resolve the claim and may be shared with service providers as reasonably necessary to process the request.

Shopify

Our store is hosted on Shopify Inc.

Shopify provides the ecommerce platform that allows us to operate our online store, process transactions, and provide certain services.

Depending on your interaction with our store and Shopify’s services, Shopify may process personal information in accordance with its own privacy practices and applicable agreements.

Payment Providers

When you make a purchase, payment information may be processed by third-party payment providers such as Shopify Payments, Shop Pay, PayPal, Apple Pay, Klarna, Afterpay, or other payment methods available at checkout.

These providers process payment information according to their own privacy policies and terms.

BRACHA does not directly store full credit card numbers.

Returns and Customer Service

If you initiate a return, contact customer service, submit a warranty request, or otherwise communicate with BRACHA, we may collect and use the information you provide to process your request and maintain appropriate business records.

Data Security

BRACHA uses reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, or disclosure.

Our website uses encryption technologies, including SSL, to help protect information transmitted between your browser and our website.

No method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

Your Privacy Rights

Depending on where you live and applicable law, you may have certain rights regarding your personal information, including the right to:

  • Know whether we process personal information about you
  • Request access to personal information we hold about you
  • Request correction of inaccurate personal information
  • Request deletion of personal information, subject to applicable exceptions
  • Request a copy of certain personal information
  • Opt out of certain targeted advertising
  • Opt out of certain sales or sharing of personal information
  • Exercise applicable privacy rights without unlawful discrimination

California law provides consumers with rights including access, deletion, and the ability to opt out of the sale or sharing of personal information. California Attorney General

Texas law also provides qualifying consumers with rights including access, correction, deletion, and the ability to opt out of targeted advertising, sale of personal data, and certain profiling activities. Texas Attorney General

We may need to verify your identity before processing certain requests.

To submit a privacy request, contact us at:

hello@wearbracha.com

You may also use any privacy request, cookie preference, or data-sharing opt-out tools made available through our website.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including:

  • Processing and maintaining order records
  • Providing customer service
  • Administering returns, warranties, and claims
  • Complying with legal and tax obligations
  • Preventing fraud
  • Resolving disputes
  • Enforcing agreements
  • Maintaining appropriate business records

Retention periods may vary depending on the type of information and applicable legal or operational requirements.

Children’s Privacy

BRACHA does not knowingly collect personal information from children under the age of 13.

If you believe a child under 13 has provided personal information to us, please contact us so we can take appropriate action.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, services, or legal requirements.

When we update this policy, we will revise the Last updated date at the top of this page.

Contact Information

If you have questions about this Privacy Policy, would like to exercise a privacy right, or would like more information about how BRACHA handles personal information, contact:

BRACHA
14085 King Rd
Frisco, TX 75036

Email: hello@wearbracha.com