BRACHA is a U.S.-based, mission-driven jewelry brand creating high-quality, wearable pieces designed for everyday life. Founded in 2012 by sisters Sayra and Michelle, the brand is known for its meaningful designs, small-batch craftsmanship, and accessible price point without fast-fashion shortcuts. BRACHA jewelry is made and shipped from Texas and is trusted by customers nationwide, with styles sold in over 1,500 stores, including FreePeople, Anthropologie, Revolve, and Scheels. Every design is created with intention, blending quality, purpose, and timeless style.

Sayra and Michelle, the creative co-founders of BRACHA, launched their jewelry brand in 2012 with a mission to make an impact through design.

Today, their pieces are sold in over 3,000 locations nationwide, including top retailers like Revolve, Free People, Anthropologie, and Scheels, and have been featured in major publications.

From handcrafted designs to a mix of gold-filled, plated, and stainless steel metals, BRACHA delivers jewelry that feels personal, on-trend, and made to last, all at an accessible price.

THE MISSION

In Hebrew, Bracha “[Bra-ka]” means blessing, and that’s what we strive to be through every design. Through the sale of our jewelry, we provide financial support to strategic partners like Global Renewal, The A21 Campaign, and others leading the global fight against human trafficking.

Thanks to your partnership, in just the past two years, BRACHA has been able to play a significant role in helping fund and expand four new safe houses for boys and girls around the world. And since the start of 2025, one of our partner organizations has already welcomed over 25 new children into safety and care.

At BRACHA, we believe everyone deserves to live a life that’s both beautiful and free. That’s why every piece is thoughtfully crafted to spark conversations and raise awareness. When you wear BRACHA, you become more than a customer; you become an advocate for change.

Thank you for choosing BRACHA. Together, we’re moving closer to freedom for women, men, and children around the world.

“Every Design Has Freedom in Mind”

For more on the incredible organizations we support, click Global Renewal and A21.

Show us how you #WEARIT2ENDIT by tagging @wearbracha on social.